Brand licensing has become an increasingly popular strategy for companies seeking to expand their reach and capitalize on their brand...

Over the years, Pepsi has evolved into more than just a soft drink; it has become a cultural phenomenon and a licensing icon. The brand's...

The toy sector in India is on the brink of a new beginning, driven by the immense potential of brand licensing. As the country's...

Brand licensing, a strategic partnership between a brand owner (licensor) and a third party (licensee), has witnessed a remarkable...